A colourful world of beads

Start your creativity with beads, patterns and plates. With bead play, you not only train motor skills and logic, you also let creativity take flight. Our products are a creative challenge for children as young as 3 years old and remain with many for years as a colourful, cozy and developing game and hobby.

See our large selection

Get inspired!

Enter our inspiration universe full of creative ideas. There is room here for both the small, quick projects and the large motifs that require contemplation and calm. Regardless of whether you are looking for a cozy project for the whole family or a quiet moment for yourself, the possibilities are endless.

Follow us on Instagram

Follow Hama's own creative universe on Instagram. Here you get the latest trends, the season's best colour combinations and fresh ideas for your next projects.

Nova beads

Nova is the new name for our previous range made from plastic produced using a by-product of sugar cane production. The material composition of the beads remains unchanged. Create small gifts, colourful figures and patterns inspired by your own imagination. With Nova beads, you have 15 colours to play with, and you can mix and match them with your other Hama beads in the same size. Find your favourite colours and explore the Nova range.

A world full of colors

The Hama beads are available in 3 different sizes. Each bead size is available in many colours. The widest colour spectrum is available in the Midi product group, slightly narrower in the Mini and the narrowest in the Maxi. But the colour code is the same for all 3 product groups regardless of bead size.